Anim'Connect.

French animal shelters struggle to attract new supporters despite a constant influx of animals. The current path — Google searches, inconsistent websites, long forms — discourages motivated users right when they are ready to act.

« How can we help a caring but time-poor user support a shelter in a concrete way, in under three minutes? »

• 01Simplify one-off and recurring donations
• 02Make each shelter's real needs visible
• 03Connect users and shelters for volunteering and foster care
• 04Create an emotional experience without over-soliciting the user

Online desk research, a benchmark of 8 charity apps and a user survey (around a hundred responses from an 18–45 audience who care about animal welfare).

• 0180% of respondents hesitate to donate because they don't know where their money actually goes
• 02Volunteering is seen as a heavy commitment with a rigid framework
• 03Foster families lack a trusted third party to get started
• 04Emotional attachment starts with the very first photo of an animal

1. Step 1

   Discovery

   Camille downloads the app after seeing an ad in the metro.

2. Step 2

   Onboarding

   She signs up and shares her location and availability.

3. Step 3

   Exploration

   She discovers nearby shelters along with their real needs.

4. Step 4

   Action

   She sees that a litter of kittens urgently needs a foster family and offers to help.

5. Step 5

   Confirmation

   The shelter approves her application: she can come and pick up the kittens.

High-fidelity Figma prototype, component system, micro-interaction animations and a complete donation flow. Tested on Maze with 12 participants.