Crédit Agricole Transitions & Energies.

As an apprentice at Crédit Agricole Transitions & Energies, I help improve the user experience alongside the UX Designer. I analyse business and user needs, contribute to improving the website, prioritise new features, keep the backlog on track and take part in functional testing. I also handle webmastering through a CMS to streamline content publishing, and take part in Scrum ceremonies (Sprint Planning, Review, Demo, Retrospective).

« How can we make a consumer-facing journey about energy renovation clearer and smoother, in a context with many stakeholders? »

• 01Make the user journey clearer and smoother
• 02Prioritise the backlog together with the Product Owner
• 03Drive website improvements through to release
• 04Structure content management on the CMS side

Framing workshops with the Product Owner and developers, audits of the existing site, user feedback gathered through customer support, and functional testing of new features before release.

• 01Users did not understand the steps of the financing journey
• 02Technical wording made the schemes hard to understand
• 03The CMS was underused for lack of internal guidelines
• 04The backlog needed a clearer framework for prioritisation

1. Step 1

   Research

   Marc looks for information about subsidies.

2. Step 2

   Simulation

   He uses a simulator to estimate his project.

3. Step 3

   Contact

   He is put in touch with an adviser.

4. Step 4

   Follow-up

   He tracks his application from his personal account.

• 15+ releases driven and 6 new partner landing pages
• +5% leads generated and greater site visibility
• Simulator API migration led end to end (benchmark, decision file, rollout)
• 5 newsletters sent — up to 100% open rate and 4% click rate
• DatoCMS integration streamlined: better page readability and performance